Totally Wicked E-Liquid is one of the UK's longest-standing dedicated vape retailers, and if you're looking for a straightforward answer before you shop: yes, it's a legitimate, well-regarded brand that's worth considering — particularly if you're switching from cigarettes or want reliable, UK-made e-liquids at fair prices. That said, it won't be the right fit for everyone, and we'll get into exactly who it suits (and who it doesn't) throughout this review.
Founded over 15 years ago, Totally Wicked has built its reputation on own-label e-liquids made in the UK, a genuinely broad product range, and a level of customer support that goes beyond most online vape shops. Whether you're a complete beginner or a seasoned vaper looking to stock up, this review covers everything you need to know before spending a penny. You can browse the full range at Totally Wicked to get a feel for the site, but read on first — there's plenty worth knowing.
About Totally Wicked E-Liquid: Brand Story and Reputation
Totally Wicked was established in the UK at a time when vaping was still a niche pursuit, long before disposable vapes became a fixture in every corner shop. That early-mover advantage matters: the brand has spent well over a decade refining its own-label e-liquid recipes, building relationships with major manufacturers, and developing genuine expertise in smoking cessation.
One of the more unusual things about Totally Wicked is that it employs NCSTC-qualified quit smoking advisors — a credential that's rare in the vape retail space and signals a genuine commitment to helping smokers transition rather than simply selling products. The brand has also been vocal in advocating for sensible vaping regulation in the UK, which has given it a degree of credibility within the industry that newer or more anonymous online retailers simply don't have.
In terms of market position, Totally Wicked sits comfortably in the mid-tier: not the cheapest option you'll find online, but far from premium-priced either. Its own-brand e-liquids are particularly competitive, and the site stocks a wide enough selection of third-party brands to make it a genuine one-stop shop for most vapers. For UK shoppers, that combination of heritage, expertise, and pricing is a compelling proposition.
What Totally Wicked E-Liquid Offers: Product Range and Prices
The product catalogue at Totally Wicked is considerably broader than the name might suggest. Yes, e-liquids are the core offering — but the site covers virtually every category a UK vaper might need in 2026.
- E-liquids: Own-brand and third-party, available in freebase nicotine and nicotine salt formulations, across a huge range of flavours and strengths. Prices start from as little as £0.99 for smaller bottles.
- Disposable vapes: A curated selection of big-puff disposables from established brands, priced competitively against the high street.
- Refillable vape kits: Starter kits and more advanced devices for vapers who want a reusable setup. Prices typically range from around £15 to £50.
- Pre-filled pod vapes: A growing category that sits between disposables and fully refillable kits — convenient without the waste.
- Nicotine pouches: A smoke-free, vapour-free alternative for situations where vaping isn't practical.
- Accessories: Coils, replacement pods, chargers, and other consumables to keep existing devices running.
Free delivery is available, which is a meaningful saving when you're ordering regularly. The price range of £0.99 to £50 means there's genuinely something here for every budget, from a single bottle of e-liquid to a complete new vape setup.
Featured Product: Totally Wicked Own-Brand E-Liquids
If there's one product category that defines Totally Wicked and sets it apart from competitors, it's the own-brand e-liquid range. These are the bottles the brand has been refining since its earliest days, manufactured in the UK, and available in a flavour and nicotine strength selection that's frankly hard to match anywhere else at the price point.
What Makes the Own-Brand E-Liquids Stand Out?
The range covers everything from classic tobacco and menthol profiles — important for smokers making the switch, who often find fruit-forward flavours too jarring at first — through to more adventurous blends like desserts, drinks, and complex fruit combinations. Nicotine strengths typically span from 0mg (for those tapering down) through to higher-strength nicotine salt options suited to heavier smokers who need a stronger hit to make the switch stick.
The UK manufacturing is worth emphasising. Post-Brexit, many cheaper e-liquids on the UK market are produced overseas with variable quality control. Totally Wicked's own-label products are made domestically, which means they're subject to UK TPD (Tobacco Products Directive) compliance standards and the brand has direct oversight of the production process. That's not a trivial point when you're inhaling a product.
Real-World Value
Pricing on the own-brand range is where things get genuinely impressive. Entry-level bottles are available from under £1, and even the larger formats represent excellent value when you compare them to the cost of cigarettes or the ongoing expense of buying branded e-liquids from a high-street vape shop. A regular vaper could realistically keep themselves stocked for a fraction of what they'd spend elsewhere.
The range is also well-suited to beginners because the flavour profiles are approachable and the nicotine strengths are clearly labelled — a small but important detail that helps new vapers find their footing without accidentally buying something too strong or too weak.
Who is this for? Primarily, switchers from cigarettes who want a familiar, trustworthy product at a price that makes the switch financially obvious. It's also excellent for experienced vapers who've found a flavour they love and want to buy in bulk without overspending.
Who is it not for? Vapers who are specifically chasing the latest limited-edition collaboration flavours or boutique artisan e-liquid brands — Totally Wicked's own range is reliable and broad, but it's not positioned as a trend-led premium product.
You can check the current prices on the full e-liquid range at Totally Wicked — the selection is large enough that it's worth filtering by flavour category to find your starting point.
Pros and Cons of Totally Wicked E-Liquid
What We Like
- Over 15 years of UK vaping expertise: This isn't a brand that appeared overnight to capitalise on a trend. The depth of knowledge, particularly around smoking cessation, is evident in how the product range and support are structured.
- NCSTC-qualified quit smoking advisors on hand: Genuinely unusual in this market. If you're switching from cigarettes and want guidance rather than just a product, this is a meaningful differentiator.
- UK-made own-brand e-liquids at very competitive prices: Domestic manufacturing with TPD compliance, starting from £0.99. The value-to-quality ratio is hard to beat for everyday vaping.
- Free delivery: With consumables like e-liquid and coils requiring regular reordering, free delivery isn't a small perk — it adds up to a meaningful saving over time.
- Broad product range covering all vaper types: From complete beginners buying their first kit to experienced vapers stocking up on coils and liquids, the catalogue covers the full spectrum without requiring you to shop elsewhere.
What to Watch Out For
- The website can feel overwhelming for absolute beginners: The sheer volume of products and categories is a strength for experienced vapers but can be confusing if you're brand new and don't yet know what you're looking for. The quit smoking advisor support helps, but the browsing experience itself could be more guided.
- Own-brand range won't satisfy boutique e-liquid hunters: If you're specifically looking for small-batch, artisan, or highly trend-led e-liquid brands, Totally Wicked isn't the destination. The own-label range is excellent for what it is, but it's not trying to be a craft product.
- Disposable vape selection is curated rather than exhaustive: Vapers who specifically shop by the latest disposable releases may find the selection narrower than dedicated disposable-focused retailers.
Is Totally Wicked E-Liquid Worth It? Our Verdict on Value
For most UK vapers — and particularly for smokers seriously considering making the switch — Totally Wicked E-Liquid represents genuinely good value. The own-brand e-liquids offer a quality-to-price ratio that's difficult to fault, free delivery removes a common friction point for regular orders, and the breadth of the range means you're unlikely to outgrow the site as your vaping preferences develop.
The quit smoking advisor support is the detail that elevates Totally Wicked above a standard online vape shop. In a market where many retailers are simply shifting units, having qualified advisors available to help you find the right nicotine strength and device for your smoking habits is a meaningful practical benefit — not just a marketing point.
Where it earns a slight caveat is for very experienced vapers with niche tastes, or absolute beginners who might benefit from a more curated, hand-held shopping experience. For everyone else — the vast middle ground of UK vapers who want reliable products, fair prices, and a brand they can trust — Totally Wicked is a strong choice.
Frequently Asked Questions About Totally Wicked E-Liquid
Is Totally Wicked E-Liquid legit?
Yes, Totally Wicked is a fully legitimate UK-based vape retailer with over 15 years of trading history. The brand manufactures its own-label e-liquids in the UK in compliance with TPD regulations, employs NCSTC-qualified quit smoking advisors, and has a well-established reputation within the UK vaping community. It is not a fly-by-night operation — it's one of the longer-standing dedicated vape retailers in the country.
How much does Totally Wicked delivery cost in the UK?
Totally Wicked offers free delivery on orders to UK addresses, which is a genuine benefit for regular vapers who reorder consumables frequently. Delivery times and any minimum order thresholds are worth confirming on the site at the time of ordering, as these details can be updated. You can check the current delivery terms when you visit Totally Wicked directly.
Are Totally Wicked e-liquids made in the UK?
Yes. Totally Wicked's own-brand e-liquids are manufactured in the UK, which means they are produced under domestic regulatory oversight and comply with UK TPD (Tobacco Products Directive) requirements. This is a meaningful quality and safety distinction compared to some cheaper imported e-liquids available on the UK market, where manufacturing standards and compliance can be harder to verify.
Is Totally Wicked good for people trying to quit smoking?
It's one of the better-suited vape retailers for this purpose, specifically because of the NCSTC-qualified quit smoking advisors the brand employs. These advisors can help you identify the right nicotine strength and device type for your smoking habits — a step that many smokers get wrong when they first try vaping, leading to an unsatisfying experience and a return to cigarettes. The own-brand e-liquid range also includes tobacco and menthol flavour profiles that tend to work well for recent switchers. For UK shoppers using vaping as a cessation tool, the NHS also recommends seeking support alongside any vaping product, so combining Totally Wicked's advisor support with local stop smoking services is a sensible approach.
What is the returns policy at Totally Wicked?
As a UK-based retailer, Totally Wicked is subject to the Consumer Contracts Regulations, which give you the right to return most online purchases within 14 days of receiving them for a full refund, provided the goods are unused and in their original condition. Note that e-liquids and consumables that have been opened may be subject to different terms for hygiene reasons — this is standard practice across the industry. It's always worth checking the specific returns policy on the Totally Wicked website before purchasing, particularly for hardware items, as terms can vary by product category.
Our Verdict on Totally Wicked E-Liquid
Totally Wicked E-Liquid earns its reputation as one of the UK's most trustworthy vape retailers. The combination of over 15 years' experience, UK-manufactured own-brand e-liquids, qualified quit smoking support, and genuinely competitive pricing makes it a standout option in a market that can feel saturated with anonymous, interchangeable online shops.
It's not perfect for every shopper — the website could do more to guide absolute beginners, and dedicated disposable vape hunters may want to supplement with a more specialist retailer. But for the majority of UK vapers, and especially for smokers making the switch, Totally Wicked delivers on its core promise consistently and at a price that makes it easy to recommend.
We give Totally Wicked E-Liquid 4.5 out of 5. It's a brand built on genuine expertise rather than marketing noise, and that shows in both the product quality and the customer support on offer. If you're ready to explore the range, visit Totally Wicked E-Liquid and use the flavour and strength filters to find your ideal starting point — or reach out to their quit smoking advisors if you're not sure where to begin.
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